Holiday 2018/2019 issue Deadline

Fall 2018 Journal del Pacifico cover by Brian McGuffey, Todos Santos, Baja, MexicoOur 8th season has started with compliments galore on the Fall/Otoño 2018 issue with the stunning cover by Brian McGuffey.  Journal del Pacifico continues to inspire people to travel to our beautiful peninsula and support the unique area businesses and events.

Following are the closing dates, ad prices and sizes for the 2018/2019 season.

Don’t wait! Contact us today to participate in the upcoming Holiday/Navidad 2018/2019 issue with stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Issue                                       Deadline

Holiday / Navidad mid-December 2018 / January 2019
Issue closing date: November 10, 2018
Winter / Invierno February / March 2019
Issue closing date: January 10, 2019
Spring / Primavera April / May 2019
Issue closing date: March 10, 2019
Summer / Verano June through September 2019
Issue closing date: May 10, 2019
  • Prices listed do not include 16% IVA.
  • 10% extra charge for special placement.
  • Pay for 2 ads in advance and receive a 5% discount!

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers:  Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog journaldelpacifico.com features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to: info@journaldelpacifico.com

Fall 2018

Journal del Pacifico Fall 2018 cover by Brian McGuffey, Todos Santos, Baja, MexicoWe are excited to be back for our 8th season as Journal del Pacifico! We have already received many, many compliments on the stunning Fall 2018 issue cover by one of our newer local artists, Brian McGuffey. Read more about him in “On the Cover.”

Brian was also one of the artists who contributed their work to Todos Santos’ new letter sign, located near the church on the plaza. The sign was installed this summer by the church on the plaza. The letters were painted by local artists; in letter order: Gabo, Erick Ochoa, Benito Ortega, Leif Holland, Gloria Ruenitz, Joel Cadena, Arturo Mendoza Elfeo, Maribel Nuñez, Michael Cope, Brian McGuffey, and Jill Logan.

In this issue, you can read about Saddling South’s film ride for La Recua / Dario’s Dream. The general intent of this Antigua California film is three-fold: to enlighten viewers to pre-road travel in Lower California, to espouse the history of Old California’s ranch culture still alive in the sierras of México, and to share how the present-day arrieros (herdsmen), were re-enacting an era of commerce, las recuas (traveling merchants with pack-trains), that was key to livelihood for centuries on the remote peninsula.

We are happy to welcome Ivonne Benítez of Hablando Mexicano Spanish language school who joins our team as one of our translators.

Looking to have a spooky good time on Halloween? Gallo Azul is holding their Halloween Costume Party on Saturday, October 27, starting at 8 pm. This benefit for the local Bomberos in includes live music, dancing and prizes for the best costumes.

The Oasis in Pescadero is holding a Monster Kid’s Bash on October 31, 6 pm. Prizes for the best costumes, trick or treating and more!

Dia de los Muertos, Todos Santos, Baja, MexicoThe 2nd annual Día de los Muertos Todos Santos will take place November 1 – 3, with fun cultural activities for the whole family. Check out their facebook page for more information!

November 2, is the 10th anniversary of Landi’s dream of opening a restaurant in Todos Santos. People from all over rave about her delicious Mexican specialties.

Internet is now available even in the most remote areas of Baja, thanks to Star Go–the new satellite internet provider that offers excellent service anywhere at all, at speeds of up to 1.5, 3, 5, 10 or 20 megabytes. Their satellite TV is included and offers a large variety of national and international channels, at lower prices than their competition. New subscribers in October will get their first month service free. For more information, call the Star Go agent for Baja California Sur, at (624) 688 7274.

The 3rd annual Women Awakening summit “Creating the Magic” will take place December 7 – 9, at Cuatro Vientos in Todos Santos. You can read more about this year’s conferences in our article this issue.

Amor D’vino is much more than a wine shop. In addition to sipping delicious wines on the patio, this season you can also enjoy tapas by area chefs, and picnic baskets to take to the beach.

Jester’s Sportfishing in Las Playitas, offers local sports fishing, surfcasting, bow fishing, and ATV adventures. Contact them for more information.

Dreaming of a wedding in Baja? Wanderlust Weddings Baja has been sharing the beauty of Baja with amazing bridal couples for 14 years now. They have had the pleasure of planning, designing and coordinating over 300 weddings that are unique, special, and full of the Baja spirit!

Cabo Premiere Investment & Real Estate has opened their new location in Pescadero, directly across the street from The Oasis Bar & Grill.

Gypsy’s Beach House Rental now Colibri Property Rental & Management Services. You can still visit them at their office at Baja Beans in Pescadero.

The 9th annual Writing Ranch “Writing Down the Baja” retreat takes places January 27 – February 3, 2019 in Todos Santos. Reserve your spot by November 16. See events for more details.

This December 29th, the 10th Palapa Society 5k walk/run will take place. You can reserve your spot online, or at El Tecolote Bookstore in Todos Santos. Race day registration is also available 7 – 8:30 am. Look for our feature story in the next issue, Holiday 2018/2019.

Reserve your ad space now! The deadline for Holiday 2018/2019 is November 10.

Summer 2018

Journal del Pacifico Summer 2018 cover by Paul Van Vleck, Todos Santos, Baja, MexicoWelcome to Summertime in Baja! Not even Tropical Storm Bud could keep us from distributing the Summer issue of Journal del Pacifico with our cover by Paul Van Vleck.

Todos Santos Brewing celebrated their first anniversary with fun events over the weekend of June 8th to the 10th, Cheers to one year! Did your see our JDPTv Todos Santos Brewing  and Gastrovino videos on Facebook? Check it out. You’ll be seeing more of JDPTv in the coming season.

Hacienda Sydney, Todos Santos, TheAgency, Baja, Mexico

Hacienda Sydney, Todos Santos, TheAgency

Many visitors to Baja dream of moving here, and perhaps, starting a business or boutique hotel. In this issue, we’ve selected some of the most desirable dream properties currently available: Soledad Cerritos, Gavilan Beach and The Osprey in Pescadero; Boulder Cove in La Paz; The Todos Santos Inn and Hacienda Sydney aka the ‘Taj Mahal’ in Todos Santos; and La Huerta in San Juanico. We hope that you enjoy reading more about these exciting opportunities in our current issue, and maybe, your dream will become a reality.

Newly opened in Todos Santos, Gallo Azul Lofts, are four loft-style, one-bedroom apartments with modern kitchens, dining, and living spaces. They are conveniently located next door to the Gallo Azul restaurant, just one block up from the park. They are perfect for a vacation rental, long or short-term stay.

Baja Beans, in Pescadero, has extended their hours and are now open 7 am to 6 pm all year, serving breakfast and lunch.

Escape the heat with a day at the pool at La Misión at Hacienda Cerritos. The one-day 900 pesos pass is refundable with your restaurant and bar purchases, and the pool is open from 12 to 8 pm daily.

Shaka’s Cantina and Gallery is open on the road to Cerritos with happy hour and delicious daily food specials.

Unfortunately, summer weather can mean pests. Let the people at Jal Fumigación help control these unwanted visitors in your home.

Stop into Como El Sol in Pescadero for all your solar energy needs. They can help you out with panels, inverters, controllers, batteries, refrigerators, freezers, fans, lights and more!

Going away this summer? Contact Pickle N Paws for your pet care needs.

No Straws logo, Todos Santos, Baja, MexicoAlso in the Summer issue, Kaia Thomson of Todos Caballos has shared photos and stories about some of the creatures that we see moving about during the summer season. Bryan Jáuregui of Todos Santos Eco Adventures tells two interesting tales this issue: the story of the sea lion colonies of Los Islotes in the Sea of Cortez, and the growing movement to eliminate plastic straws and containers in Baja.

You can read the whole Summer issue online here!

Core Yoga will be back at Cuatro Vientos in October. Enjoy your summer! We’ll be back with the Fall 2018 issue in September. Deadline is September 19.

Say No to Plastic Straws!

No Straws logo, Todos Santos, Baja, Mexicoby Bryan Jáuregui

There’s a sucker born every minute. That’s right. There’s a high possibility that you are personally a sucker, an even greater probability that most of your extended family members are suckers, and it is almost certain that your circle of friends and acquaintances suck too. How could we know such a thing? Simple mathematics. The United States is home to roughly 325 million people, yet the country uses 500 million plastic straws per day. That is to say, each person is using on average of 1.5 plastic straws per day. And that’s just one country. As a species, we suck on a global scale.
Of course, the thing that really sucks is that a huge percentage of these plastic straws are ending up in our oceans. The Earth Institute of Columbia University estimates that the Great Pacific Garbage Patch is twice the size of the continental United States. Of all that garbage, an Ocean Conservancy study concludes that fully 60% of it consists of items that society terms “disposable,” plastic bags, food containers, plastic bottles, and plastic straws. The Ocean Conservancy estimates that a plastic straw, used for 15 to 30 minutes to consume one drink, can take up to 100 years to decompose. A plastic bag that you use for 15 minutes to transport your purchase from store to home, can take 150 years to decompose. Plastic bottles can take up to 450 years.

So, that sucks, but why should us suckers care? Turns out plastic, it’s what’s for dinner. A recent study by the Ryan Institute concludes that 70% of fish in the North Atlantic have ingested plastic. Another study by Ghent University in Belgium estimates that shellfish lovers are eating upwards of 11,000 plastic fragments in their seafood each year. That plastic straw that seemed so harmless in your drink at lunch could actually come back to haunt you in your seafood dinner. And that’s the thing: plastic is personal. Which is why towns across Baja California Sur, including Todos Santos, Pescadero, La Paz, Cabo Pulmo, and Los Barriles are taking a stand against plastic straws and other single-use plastics. Baja is a strip of land bounded by two oceans, so what we do in our towns has an immediate impact on our oceans. Baja is the place where five of the world’s seven sea turtle species come to nest (sea turtles mistake plastic bags for their favorite food, jelly fish, and die from ingesting the plastic; plastic straws also get stuck in their nostrils and air passageways); it is home to 39% of the world’s total number of marine mammal species (sea lions and others are getting entangled in plastic bags and packing bands, and dying from infection or strangulation); it is where one third of the world’s whale and dolphin species spend their time (a dead sperm whale was recently found with 29 kilos of plastic in its stomach); it is a critical part of the Pacific flyway and home to over 430 bird species (National Geographic states that 90% of sea birds are ingesting tiny bits of plastic that they lethally mistake for food); and the Sea of Cortez alone is the home of 891 fish species that supply over half of Mexico’s fisheries, from whence we get our seafood dinners. So, ridding the area of single-use plastics is a deeply personal matter for residents of Baja. Says Mayra Victoria Gutierrez Sandoval, leader of the Déplastificate movement in Baja Sur, “Every time you personally consume a piece of plastic, you have to be personally responsible for what happens to it. That is the only way to eradicate the problem.”

Teresa Egea, Manager of Gardens, Sustainability & Spa at the hotel Rancho Pescadero and its Garden Restaurant, firmly believes in taking personal responsibility for reducing the use of plastics. “My philosophy is to practice the R’s, which are not only reduce, reuse, and recycle, but also reinvent and redistribute. I came to Rancho Pescadero six months ago and wanted to reinvent the use of the popote (straw). Our mixologist is from Oaxaca, where he developed a project of plant-based straws created by local communities with local plants, specifically Arundo donax, a type of cane. These straws are very beautiful, washable and reusable, and our guests love them, not only because they are enjoyable to use, but because they represent a sustainable alternative to plastic, and redistribute income away from plastic producers to local communities. Moreover, since we switched from plastic straws to the cane straws, our straw costs have declined by 2.5 times—it is a very profitable option and therefore a sustainable option for the business as well.”
Marimar Higgins, owner of La Esquina restaurant in Todos Santos, has long been a proponent of no popotes and eliminating single-use plastics. “We are serving straws less and less, and the ones we do serve are made out of paper. Almost all of our to-go containers are biodegradable, and we charge five pesos for all to-go items to make people think twice before taking away.”

Michael and Pat Cope of Michael’s at the Gallery restaurant gave up popotes and plastic water bottles long ago as well. Reflecting on such trends, Jürg Wiesendanger, owner of Hotel Posada La Poza says of the Déplastificate movement in Baja, “It is like banging on an open door.” And that is the exciting thing. While the movement to rid Baja of single-use plastics is gaining new momentum, restaurants like Posada La Poza’s El Gusto! gave up plastic straws a while ago and are currently evaluating how best to continue their forward momentum. Plenty of local companies are charging ahead. Alma and Manny’s, a much-loved local restaurant, stopped giving patrons plastic straws a year ago. New fish taco restaurant Santo Chilote not only doesn’t offer popotes to its patrons, it offers a discount to diners who bring their own takeaway containers. Landi Ortega eliminated popotes at her restaurant, Landi’s, over a year ago; Chef Sergio Rivera eliminated them from his restaurant La Casita a month ago; the Hotel Guaycura and its restaurants are celebrating their first popote-free season; and El Refugio owner Rachel Glueck has never had a popote on her premises. Feliz Ramon Vazquez Guluarte recently implemented a new program at his coffee shop, Cafélix, and now uses only compostable straws and glasses and environmentally-friendly take-out containers. Joella Parsons, owner of Pura Vida, is doing the same. Other businesses like La Morena, Fonda El Zaguán, La Santeña, Que Rico, Gallo Azul, Caffé Todos Santos, Café Santa Fé, Los Adobes and Cerritos Surf Town are actively working on their strategies for eliminating single-use plastics.

The Todos Santos Restaurant Association (Canirac) is totally committed to the movement. “To protect our oceans, sea turtles and other marine life, each restaurant that belongs to our association is committed to eliminating the use of plastic straws as a first step to becoming “green” restaurants. Our goal is to replace all single-use plastics with products made of compostable materials. The restaurant industry is united with the other sectors to make Todos Santos a town without single use plastics.”

That, most emphatically, does not suck! So next time you’re in a restaurant in Baja California Sur, don’t be a sucker. Ask for your drink “Sin popote por favor.” The sea turtles thank you!

RESOURCES FOR LOCAL BUSINESSES AND COMMUNITY MEMBERS:
For more information on the Déplastificate movement in BCS please visit their Facebook page at: https://www.facebook.com/DesplastificateMX/

If you’re a local business looking for suppliers of non-plastic solutions to your business needs, and/or artwork and other informational tools for your employees and clients, please email Mayra Gutierrez at ponguinguiolalpz@gmail.com or Bryan Jáuregui at tsecoadventures@gmail.com

For recycling solutions in Todos Santos and Pescadero, please contact Alex Miró at:
https://www.ecorrrevolucion.org

No plastics campaign, Todos Santos, Baja, Mexico