Summer 2022 issue deadline

Summer 2022 Journal del Pacifico cover by Jill Logan

Summer 2022 Journal del Pacifico cover by Jill Logan

We received so many compliments on our Spring / Primavera 2022 issue with the stunning cover by artist Jill Logan.

Baja California Sur continues to open up, welcome visitors, and proceed with a thoughtful plan for supporting our tourism economy. We look forward to returning popular events and many changes in Todos Santos, el Pescadero, La Paz, Los Cabos, Loreto, and all of BCS.

We at Journal del Pacifico, in our eleventh season, continue in our mission to support local businesses and promote our beautiful peninsula.

 Don’t wait! Contact us today to participate in the upcoming Summer / Verano 2022 issue that covers June through September 2022. Contact us for ad space availability, prices, and sizes. We’ll have more beautiful artwork, stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Summer / Verano 2022 June through September 2022
Issue closing date: May 10, 2022

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo and Los Barriles. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers: Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog journaldelpacifico.com features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to: info@journaldelpacifico.com

Winter 2021

Journal del Pacifico winter 2021 cover by Kaia ThomsonWelcome to our first Journal del Pacifico of 2021. We are excited about this issue and the great stories and photos and hope that you enjoy them!

Area businesses are working hard to stay open and keep both locals and visitors safe. Be aware that government mandated Covid-19 regulations change and posted business hours and availability as well.

Kaia Thomson of Todos Caballos provided our stunning Kestrel cover and her story and photos of the importance of getting out in nature and birding.

Bryan Jáuregui of Todos Santos Eco Adventures shares the story behind the headlines of a possible new whale species discovered here by Baja California Sur native, researcher Dr. Gustavo Cárdenas Hinojosa, with photos courtesy of the Sea Shepherd and CONANP.

Zocalo by LoveLeigh, Todos Santos, Baja, MexicoThe Todos Santos/Pescadero area has long been known for outdoor activities and art, but it is increasing being known for fashion. In this issue, we introduce you to Zócalo, a clothing store/collective that most importantly is a social enterprise, which focuses on local Mexican artisans and makers.

You can find more rare gems with a stroll through the historic district of Todos Santos: soft colored cottons from Oaxaca and Chiapas, and hand tooled leather at Étnica; carefully curated items from around the world at Nomad Chic (see our story in the Holiday/Navidad 2020/2021 issue); locally designed and made swimsuits, clothing, and jewelry at Ella Bella Boutique; and one-of-a-kind treasures at Bésame Mucho Bazaar.

Brian McGuffey Art is now open in Plaza Amigos with a carefully selected array of custom jewelry and clothing, and of course, Brian’s colorful and whimsical art.

ULULA is a mystical gypsy heart boutique, specializing in magic and selling a curated offering of creations, clothing, and supplies. Everything is specifically and specially selected by Stephanie Penilla and Jessica Chappell for either its amazing story, native roots, magical power, or local beauty. Once you’ve visited, you will be called back for more magic.

Casa de Todos is a beautiful, open space furniture gallery on the otro lado of Todos Santos representing creative Mexican artists and sustainable vegetarian food to go.

Ernesto Vinatier, of Los Torotes in the Las Tunas area, is a Mexican architect specialized in urban planning and is passionate about sustainable architecture—energy efficiency, and high-performance buildings. His current focus is touristic urban planning and minimizing its pressures on the communities and natural environment.

Todos Santos Surf Shop / Explora Baja offers “Personalized Adventures by the Sea” including sport fishing, surf lessons, cliff hikes, whale watching, snorkeling with whale sharks and sea lions, Espíritu Santo island day trips, and La Paz city and beach tours. All activities are at a maximum of 30% capacity.

West Side Surf School, located at Cerritos beach, is a family owned and locally run business, founded by Heli “Tacho” Campos. They offer individual or group lessons for beginners, and surf coaches for surfers looking to improve their technique. Surf guides are also available for those looking to discover local breaks.

The 2021 Todos Santos Writers Workshop is virtual this year. They have commissioned a series of short videos, called “Video Salsa,” produced by Sarah Teale and shot and edited by Ricardo Madrazo. These videos will be posted daily and are intended to give workshop attendees a connection to Todos Santos. The videos are magnificent portrayals of life and culture in Todos Santos from an insider’s point of view, created for no commercial purpose and with no social agenda. Ricardo’s videography is gorgeous and the characters we see are authentic Todos Santos people who add something creative to life in the Pueblo Mágico. Click here to see these videos.

The dates have changed on Galeria Militar’s show Quien Calla, Otorga / Silence is Consent. You can still see it through February 23.

We’ll be back with our Spring/Primavera 2021 issue. Deadline is March 10.

New 20/21 Season!

Texto en Español abajo

Journal del Pacifico Spring 2020 cover by Kate TurningAfter your long wait, we’re back!

Mexico is slowly reopening. New safety measures are in place as we create a thoughtful path to reopening our tourism economy.

Cabo San Lucas and San José del Cabo are looking to attract tourists with an advertising campaign that blended the area’s natural beauty with coronavirus recommendations. “Wear a mask,” one ad says, flashing to video of a woman snorkeling. “Practice social distancing,” it says before displaying an image of a lone surfer.

It’s a challenge at tourist spots across Mexico. There have been many changes in Todos Santos, el Pescadero, La Paz, Los Cabos, and all of BCS.

We at Journal del Pacifico, now in our tenth season, continue in our mission to support local businesses and promote our beautiful peninsula.

Following are the closing dates, ad prices and sizes for the 2020/2021 season.

Fall / Otoño mid-October through early December 2019
Issue closing date: September 20, 2019
Holiday / Navidad mid-December 2019 / January 2020
Issue closing date: November 9, 2019
Winter / Invierno February / March 2020
Issue closing date: January 10, 2020
Spring / Primavera April / May 2020
Issue closing date: March 10, 2020
Summer / Verano June through September 2020
Issue closing date: May 9, 2020

Don’t wait! Contact us today to participate in the upcoming Fall/Otoño 2020 issue that covers mid-October through early December. We’ll have more beautiful artwork, stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.


Tras una larga espera, ¡estamos de vuelta!

México gradualmente está reabriendo. Se han implementado medidas de seguridad mientras forjamos un camino seguro hacia la reapertura del sector turístico.

Cabo San Lucas y San José del Cabo buscan atraer turismo con una campaña que combina la belleza natural de la región con recomendaciones de salud: “Usa tu máscara,” dice un anuncio, en que vemos a una mujer practicando snorkel. Leemos “Mantén tu sana distancia,” mientras vemos una imagen de un surfista solitario.

Es todo un reto en los destinos turísticos mexicanos. Hemos visto muchos cambios en Todos Santos, El Pescadero, La Paz, Los Cabos y en toda Baja California Sur.

En Journal del Pacífico, ahora en nuestro décimo año de publicación, continuamos nuestra misión de apoyar a los negocios locales y promover nuestra bella península.

A continuación, las fechas límite, precios y dimensiones para publicidad de la temporada 2020/21.

Fall / Otoño Octubre / Noviembre 2020
Fecha de cierre: 19 de Septiembre 2020
Holiday / Navidad Diciembre 2020 / Enero 2021
Fecha de cierre: 10 de Noviembre 2020
Winter / Invierno Febrero / Marzo 2021
Fecha de cierre: 9 de Enero 2021
Spring / Primavera Abril / Mayo 2021
Fecha de cierre: 10 de Marzo 2021
Summer / Verano Junio hasta Octubre 2021
Fecha de cierre: 10 de Mayo 2021

¡No esperes más! Contáctanos hoy mismo para participar en la edición Otoño 2020, que cubre de mediados de octubre hasta principios de diciembre. Tendremos hermosas piezas de arte, fotografía espectacular, artículos exclusivos, perfiles locales y como siempre, las secciones que hacen de cada ejemplar un valioso recurso para guiar a los visitantes y residentes a través del mundo de cualidades que hace de Baja California Sur un lugar tan singular para vivir y tan mágico para visitar.

Spring 2020

Takeout and delivery optionsWe all know the healing power of the ocean, and it comes as no surprise that you may find yourself drawn to Baja California Sur. When planning a visit, we ask that you practice social distancing and that you follow state health and CDC guidelines for distancing, gatherings, and travel.

Our beach community is full of family-run businesses that do need our support to get through these times. Precautions are being made throughout the country and Baja California Sur.

Bars, restaurants, and health food stores are offering curbside service or delivery of their meals and products. Please do take advantage of their take-out and delivery services and shop our stores online if possible.

Hotels and other accommodations are taking precautions for guest safety. Please reach out to them directly to learn about what they are doing for guests during this time. If feasible, please refrain from canceling your vacation reservation outright or asking for a refund, instead consider going on standby for when they do reopen for business or reschedule. The livelihood of our community depends on supporting our local businesses as they navigate these uncharted waters.

If we all work together to support our friends and neighbors, we will get through this difficult time and return to enjoying everything that our surrounding area has to offer.

Journal del Pacifico Spring 2020 cover by Kate TurningOnce again, the exceptional Kate Turning has created our stunning cover, “Cut Through the Fields” and has written a piece on three of Mexico’s most influential artists known as Los Tres Grandes.

Bryan Jáuregui of Todos Santos Eco-Adventures tells the story of how cabalgatas are celebrating the horse and ranch culture of Baja California Sur and Kaia Thomson has shared more of her beautiful photos for this piece and throughout the issue.

The Gastrovino Baja Food & Wine Festival has been postponed until November. Read our story in this issue about this popular event.

Enjoy the flavors of “Cocina de las Californias” at the Sky Lounge in Hotel Guaycura. Available for sunset dining, take-out, or delivery.

Pura Vida Health Food Store & Deli has opened a second location, Ella Bella Vida, next to the Hotel California in Todos Santos.

Ulula Lunar magical women’s clothing and Jimena García’s beautiful art are available at Galería La Gitana Baja. They also have crystals, jewelry, incense, tarot and oracle cards.
Palmar Pescadero is a boutique hotel and café serving coffee and breakfast 9 am to 1 pm.

Celebrate Todos Santos Brewing’s third anniversary this June with a beer and food degustación dinner and a super Sunday session with a range of their regular artists. See Events for more details.

It’s never too early to plan for the summer season. Check out Baja Hurricane Screens for your home protection.

Please check with local businesses and studios regarding their current schedules. Many classes and events have been postponed or rescheduled.

We’ll see you soon with our Summer 2020 issue. And don’t forget, you can read EVERY issue online at www.journaldelpacifico.com!