Summer 2022 issue deadline

Summer 2022 Journal del Pacifico cover by Jill Logan

Summer 2022 Journal del Pacifico cover by Jill Logan

We received so many compliments on our Spring / Primavera 2022 issue with the stunning cover by artist Jill Logan.

Baja California Sur continues to open up, welcome visitors, and proceed with a thoughtful plan for supporting our tourism economy. We look forward to returning popular events and many changes in Todos Santos, el Pescadero, La Paz, Los Cabos, Loreto, and all of BCS.

We at Journal del Pacifico, in our eleventh season, continue in our mission to support local businesses and promote our beautiful peninsula.

 Don’t wait! Contact us today to participate in the upcoming Summer / Verano 2022 issue that covers June through September 2022. Contact us for ad space availability, prices, and sizes. We’ll have more beautiful artwork, stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Summer / Verano 2022 June through September 2022
Issue closing date: May 10, 2022

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo and Los Barriles. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers: Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog journaldelpacifico.com features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to: info@journaldelpacifico.com

Winter 2021

Journal del Pacifico winter 2021 cover by Kaia ThomsonWelcome to our first Journal del Pacifico of 2021. We are excited about this issue and the great stories and photos and hope that you enjoy them!

Area businesses are working hard to stay open and keep both locals and visitors safe. Be aware that government mandated Covid-19 regulations change and posted business hours and availability as well.

Kaia Thomson of Todos Caballos provided our stunning Kestrel cover and her story and photos of the importance of getting out in nature and birding.

Bryan Jáuregui of Todos Santos Eco Adventures shares the story behind the headlines of a possible new whale species discovered here by Baja California Sur native, researcher Dr. Gustavo Cárdenas Hinojosa, with photos courtesy of the Sea Shepherd and CONANP.

Zocalo by LoveLeigh, Todos Santos, Baja, MexicoThe Todos Santos/Pescadero area has long been known for outdoor activities and art, but it is increasing being known for fashion. In this issue, we introduce you to Zócalo, a clothing store/collective that most importantly is a social enterprise, which focuses on local Mexican artisans and makers.

You can find more rare gems with a stroll through the historic district of Todos Santos: soft colored cottons from Oaxaca and Chiapas, and hand tooled leather at Étnica; carefully curated items from around the world at Nomad Chic (see our story in the Holiday/Navidad 2020/2021 issue); locally designed and made swimsuits, clothing, and jewelry at Ella Bella Boutique; and one-of-a-kind treasures at Bésame Mucho Bazaar.

Brian McGuffey Art is now open in Plaza Amigos with a carefully selected array of custom jewelry and clothing, and of course, Brian’s colorful and whimsical art.

ULULA is a mystical gypsy heart boutique, specializing in magic and selling a curated offering of creations, clothing, and supplies. Everything is specifically and specially selected by Stephanie Penilla and Jessica Chappell for either its amazing story, native roots, magical power, or local beauty. Once you’ve visited, you will be called back for more magic.

Casa de Todos is a beautiful, open space furniture gallery on the otro lado of Todos Santos representing creative Mexican artists and sustainable vegetarian food to go.

Ernesto Vinatier, of Los Torotes in the Las Tunas area, is a Mexican architect specialized in urban planning and is passionate about sustainable architecture—energy efficiency, and high-performance buildings. His current focus is touristic urban planning and minimizing its pressures on the communities and natural environment.

Todos Santos Surf Shop / Explora Baja offers “Personalized Adventures by the Sea” including sport fishing, surf lessons, cliff hikes, whale watching, snorkeling with whale sharks and sea lions, Espíritu Santo island day trips, and La Paz city and beach tours. All activities are at a maximum of 30% capacity.

West Side Surf School, located at Cerritos beach, is a family owned and locally run business, founded by Heli “Tacho” Campos. They offer individual or group lessons for beginners, and surf coaches for surfers looking to improve their technique. Surf guides are also available for those looking to discover local breaks.

The 2021 Todos Santos Writers Workshop is virtual this year. They have commissioned a series of short videos, called “Video Salsa,” produced by Sarah Teale and shot and edited by Ricardo Madrazo. These videos will be posted daily and are intended to give workshop attendees a connection to Todos Santos. The videos are magnificent portrayals of life and culture in Todos Santos from an insider’s point of view, created for no commercial purpose and with no social agenda. Ricardo’s videography is gorgeous and the characters we see are authentic Todos Santos people who add something creative to life in the Pueblo Mágico. Click here to see these videos.

The dates have changed on Galeria Militar’s show Quien Calla, Otorga / Silence is Consent. You can still see it through February 23.

We’ll be back with our Spring/Primavera 2021 issue. Deadline is March 10.

Platos con Amor

Platos con Amor logoHappiness is a Hot Meal
Online art auction to support local Community Kitchen

Join us Saturday December 5, 2020 from 9am to 5pm, MDT for an online auction of specially selected oil paintings by Robert E. Wood, that capture the breathtaking beauty of southern Baja. All proceeds will go to Platos con Amor, Comedor Comunitario, a volunteer organization serving free hot meals to those in need in Todos Santos, BCS.
To learn more, and to participate in the auction, visit www.platosconamor.org

Platos con Amor, Comedor Comunitario is a new, volunteer-run organization whose mission is to serve nutritious and tasteful meals, at no cost, to the most vulnerable people in the Todos Santos community.

“We strive to promote public awareness of the impact that hunger and isolation have in our society. We believe in the power of joined efforts to improve the quality of life of our neighbors.” Elisabeth Chavez Friend, Founder

Like many local businesses during the early months of the Covid-19 pandemic, Elisabeth Chavez’ Catering Company closed temporarily. Wanting to help those in need, Elisabeth re-focused her team to cook and deliver an average of 35 meals a day, 6 days a week for those who didn’t have access to a kitchen or had disabilities that prevented them from cooking for themselves. Many are elderly, and do not have family nearby. Some are single mothers with children, who have struggled to find work at this difficult time. Knowing that this population will need longer-term support, Elisabeth’s team including Denisse González created Platos con Amor, Comedor Comunitario, the first organization of this kind in Todos Santos.

"Baja Sunset," 24” x 18” by Robert E. Wood

“Baja Sunset,” 24” x 18” by Robert E. Wood

Moved by the importance of their mission, award-winning artist Robert E. Wood, whose artwork is shown in galleries in La Paz and in Todos Santos, BCS as well as around the world, has donated 14 of his finest oil on canvas paintings. Inspired by the beauty and light of the mountains and desert landscapes of southern Baja, his dramatic works sing with color.

You can support Platos con Amor by participating in this online art auction on December 5. Simply visit www.platosconamor.org to view the available works, and to make a bid. You can also visit Jardín Alquimia in Todos Santos to view and purchase other paintings created by Robert E. Wood.   

All proceeds will go to Platos con Amor for hot meals served to those in our community who are unable to cook for themselves.

Fall 2020

Journal del Pacifico Fall 2020 cover by Kate Turning, Todos Santos, Baja, Mexico

Journal del Pacifico Fall 2020 cover by Kate Turning

Welcome back!

The communities of Baja California Sur have been working through these trying times, finding ways to adapt to the many changes, figuring out business options, and reaching out to help those in need. These individuals are neither heroes nor saints but are the backbone of real community that we love. Like many small businesses, we’ve faced changes and challenges, but we are resilient like our Baja California pueblos. In this issue, we have fascinating local history, as well as current stories on how our communities are rising to carry on in the “new normal.”

Kate Turning once again has given us a stunning Day of The Dead themed cover based on Mexican master Diego Rivera’s painting “The Flower Vendor.”

It is sad that there will not be a large Día de los Muertos celebration in Todos Santos this year, but you can now participate in the Catrinas contest virtually. See Ivonne Benítez’s Covid Catrinas story.

Photographer Emanuela Gardner shared one of her recent photographs on the opening page of the feature story by Bryan Jauregui, of Todos Santos Eco-Adventures, the story of a Pericue named Fabian—a Todos Santos rebel—based on research by Dr. Shane Macfarlan.

Galería Militar is exploring how to show art in the pandemic age. They will be holding a series of socially distanced shows to a limited audience in-person and a wider online audience. See the article in this issue.

A Granel opened in Todos Santos right before the April shutdown, but that didn’t stop them with their quest to reduce waste while providing sustainable, affordable products that biodegrade in the environment. Read more about it in our article.

Five years ago, the co-creators of Women Awakening embarked on a new journey of self-discovery and love, bringing to the community of Todos Santos a Women’s Summit designed to foster connection and celebration to the women of Todos Santos and beyond. In 2020, Elemental Change: Engaging in Our Evolution was chosen as the theme. Not long afterwards, the entire world began a great and seismic shift that has indeed altered the entire trajectory of all our lives. ”We could never have known at that time of our themes choosing, that it would prove to be so apropos and timely.”

With deep contemplation and great consideration for the community, the co-creators are announcing the cancellation of the Annual Women Awakening Summit, previously scheduled for December 4 to 6, 2020. “We may be separate physically at this time, but we are all truly together in spirit, and want you to know you are not alone. We are with you. The bonds we have built these past five years have not broken and we will join together one day again, when the climate is right for such a gathering. We encourage you to take this pause as we are also doing, as a time of spaciousness.”
Women Awakening CO-Creators
Angelica Vélez Mendez
Marimar Higgins
Jill Mollenhauer
Elena Ascencio Ibañez
Arii Corona Miranda

The Todos Santos Writers Workshop will continue, in its eighth year, as a virtual event via Zoom on January 31 to February 6, 2021, adding novelist and long-time Todos Santos resident Joanna Hershon to the faculty. The team of creative writers and editors “dedicated to inspiring and furthering the art of the written word,” also includes editor/memoirist Jeanne McCulloch, journalist/screenwriter Rex Weiner, author/memoirist Karen Karbo and poet/author Christopher Merrill, director of the International Writing Program of the University of Iowa. The one-week event, this year, offers workshops via Zoom in Fiction, Poetry, Writing for Stage and Screen, and two classes in Memoir. Additional events will include craft seminars, panel discussions, social gatherings, and the opportunity to engage one-on-one with instructors. Tuition is $850US. For more information: www.todossantoswritersworkshop.com

Étnica now carries textiles for the home like cushions, runners, placemats, and napkins—all made in Mexico.

We’d like to welcome two business that have recently opened offices on calle Juárez in Todos Santos: Legal & Tax, attorneys and accountants, and DAR Design and Construction. Legal & Tax can help with all your legal, immigration, and accounting needs, while DAR will work with you to design and build your dream.

This is the first year that Pueblo Pescadero is launching for sale the “Hacienda” home, a 3-bedroom, 2-bath, with a 1350 sq.-ft. private garage available for secure storage.
The Mini Super Munchies crew welcomes everyone into the new season with a few great new additions to their sweet little shop. They will be offering in-house prepared, healthy fresh food ‘to go” with daily hot food specials and a pre-order pick up option. Check out their website for details and daily specials: http://www.minisupermunchies.com. And, of course, all safety protocols are in place.

Casa Maya & Barefoot Cantina Bar in the Barefoot Luxury’s property at Cerritos Beach features freshly caught and delectably prepared local seafood dishes, carefully selected meats, locally grown organic vegetables, an assortment of sushi, homemade pastas, soups, and salads. Barefoot Cantina offers a generous selection of ice-cold beers, fresh-squeezed margaritas, tasty cocktails, and an extensive wine selection.

Baja Beaters Renta Yota, Todos Santos, Baja, MexicoNeed to get to the beach? Baja Beaters / Renta Yota has Toyota trucks for local rentals. Call or email for more information.

Allende Books has recently moved to a larger location close to the malecón near Sears in La Paz. In addition to an expanded inventory of books and gifts, they have a coffee shop, outdoor seating in the courtyard, Wi-Fi, and information on events and resources. Local artists have brought the interior and exterior walls alive with a dazzling display of the vibrant marine life found in the Sea of Cortez. Drop by and see their magical new space.

Pelican Theatre of La Paz has cancelled their 2021 production due to COVID-19.

This past summer, we featured advertisers on our blog including Irving de la Rosa, architect. When asked about his design philosophy, he stated: “To me, the important thing is that the people who will live in the spaces that I design are happy. As they look out their window, they see something beautiful: the ocean, the mountains, a tree, a bougainvillea. And that the spaces are bright, warm, and pleasant. If I could talk briefly about my philosophy that I believe is the most important thing in life, it is the physical, emotional, and spiritual health of a person—his connection with his environment, with nature. What I try to do in my spaces is create an equilibrium, a harmony in the person’s habitat.”

We look forward to seeing you with the Holiday/Navidad issue! The deadline is November 10.