Winter 2023

Journal del Pacifico Holiday 2022/2023 cover by Ezra KatzThank you for all your compliments on our Holiday / Navidad 2022/2023 issue with cover by artist Ezra Katz. Local photographer Liz Icedo shared her beautiful Baja sunset photo for our Winter / Invierno 2023 cover.

In this issue, Bryan Jáuregui of Todos Santos Eco Adventures tells of the new Cowboy Museum in El Triunfo, that chronicles the 300-year-old story of the families, traditions, skills, and tools that bind the Californias of Mexico and the United States.

Bryan also shares with us how Zero Waste Hotels, like Hotel Desierto Azul in the Las Tunas Journal del Pacifico Winter 2023 cover by Liz Icedoarea of Todos Santos, are working to make a minimum impact on our precious environment.

Nancy Naigle informs us of the impressive gains that the Padrinos Children’s Foundation has made over the past seven years and their exciting plans for the future.

Ivonne Benítez, of Hablando Mexicano, tells the inspirational story of how owner Alan Becerril has created his restaurant and now Hotel Gallo Azul businesses. Alan has been a well-known figure in the Todos Santos community since 2005, and Gallo Azul Pizza Bar has been a popular spot since it first opened in 2014.

Have you tried the gourmet tacos at Tacoteca in Plaza Amigos in Todos Santos yet? Their fresh, daily specials include duck confit, top sirloin, pork carnitas, portabella mushroom, and more. Every Thursday is Taco Thursday with live music in the evening.

Happy 10th year anniversary to Étnica in Todos Santos! Their two locations, Étnica and Étnica Dos, have the finest Mexican handmade women’s and men’s fashions, leather goods, and home furnishings.

Amanda Reta tells the tale of Practical Magic: how this pueblo mágico is magical in the enchanted sense of the word. This tiny international melting pot has residents from all over the world, and yet you don’t just end up here. And how three women––a tarot card reader, a ritual teacher, and a breathwork practitioner––help us mortals tune into something bigger than ourselves while remaining in the awe-inspiring now.

Galería Logan is hosting a reception for artist Lee Mothes on February 11th. View his newest paintings and drawings of ocean surf, meet the artist, and enjoy wine and snacks.

The luck of the Irish is with you on March 17th. Shut Up Frank’s in Todos Santos will be celebrating their 28th annual Lucky St. Paty’s Day with Frank’s special homemade corned beef. And Shaka’s in Cerritos will be hosting their Shamrock Shindig benefiting the Pescadero Food Bank and Grupo Madre Teresa.

Galería Enrique Guerrero represents a group of young artists who are part of the emerging scene and explore all the visual arts disciplines such as painting, sculpture, photography, video, installation and digital media, with a contemporary vision and self-sustainable proposals. The gallery offers them a space of freedom in which they can exhibit their artistic creation, in addition to spreading their work nationally and internationally. Their newest location is on the otro lado of Todos Santos, next to Pinos Mercado and Pacifica Fish Market.

Contigo Cerritos is the perfect balance of home and hospitality. The intimate community of boutique casitas was designed by international award-winning Sanzpont Arquitectura based in Barcelona, Cancun, and Chicago, and features an international design aesthetic with an authentic local touch. As much as possible all materials and craftsmen are sourced in Mexico, as are the interior design touches. With a passion for sustainability, the layout of the casitas was based on a solar study to minimize direct sun exposure to interiors, to maximize efficiencies, and to preserve the view from the road above, so that hikers and bikers can continue to enjoy the ocean views. The casitas are built with sustainable features such as grey water recycling, partial green roofs, and renewable backup power.

In addition to their popular Las Tunas location, Shakti Bowl has a new healthy restaurant at El Merkado in San José del Cabo.

New World Organics Baja produces non-toxic and organic pest control, cleaners, sanitizer, mosquito repellant, and plant fertilizers. Their products are available in various locations in Todos Santos, Pescadero, Cabo San Lucas, La Paz and now on Mercado Libre.

The Palapa Society of Todos Santos is holding a masquerade ball on April 1st. Masquerade masks are encouraged, costumes are optional. Dinner included and beverages are available. See their website for more information.

We will see you with more exciting stories in our next issue, Spring / Primavera 2023. The deadline is March 10.

Holiday / Navidad 2022/23

Journal del Pacifico Fall 2022 cover by Kate TurningThank you for all the compliments we received on our Fall 2022 issue with its stunning Day of the Dead cover by Kate Turning.

In this issue, Lisa Demoney introduces us to Uli Martinez and his street art, which you can see throughout Baja California Sur including Todos Santos, La Paz, San José del Cabo.

Bryan Jáuregui of Todos Santos Eco Adventures tells us about regenerative farming in Baja California Sur.

And Ivonne Benítez of Hablando Mexicano tells us of the happiness of sharing and how you can brighten a local child’s holiday.

Todos Santos Open Studio Tour, Todos Santos, Baja, MexicoThe Artists of Todos Santos Open Studio Tour is back with over 30 participating artists! The tour weekend kicks off February 3 with a meet the artist opening reception, then two full days, February 4 and 5, in which to tour the artists’ studios. Tickets go on sale December 1.

Galería Militar has two exciting art openings coming up: December 9 through January 31, they will be featuring original paintings by Terryl Tagg. February 2 is the opening reception for Mark Gabriel’s Retro Tropical Jetset IV.

Hotel Gallo Azul has recently opened with 10 beautifully appointed rooms, four loft suites, and a large swimming pool. It is conveniently located in downtown Todos Santos, next to the Gallo Azul restaurant.

Hotels with a Heart is a new campaign raising awareness for the Padrino Children’s Foundation, which provides professional healthcare services to disadvantaged children in Todos Santos, Pescadero, and the surrounding area. See their ad this issue for a list of participating hotels.

St. Jude’s has opened a new 24-hour pharmacy on calle Degollado in Todos Santos. Besides medications they offer a large selection of medical equipment. St. Jude’s hospital offers home consultations, x-rays, ambulance and laboratory services.

Docecuarenta Casa de Café has added El Mercado at the Cañada del Diablo location. El Mercado is an upmarket mix of shops, offices, and galleries surrounding a relaxing courtyard area. It is open Tuesday through Sunday, 8 am to 9 pm.

Coming soon to Todos Santos, La Vibra Urban Condos with only eight, one-bedroom units. Pre-sales start in 2023. Contact Perla Garnica at Ricardo Amigo Real Estate for information.

Happy 15th anniversary to La Esquina Café! They are celebrating with live music December 29.

Pronto Muy Pronto in Casa Dracula across from La Esquina Café, has an eclectic mix of handmade Mexican clothing, swimwear, unique gifts, and home décor.

Mini Super Munchies in Pescadero will be holding bimonthly and weekly events such as “Meet the Artist,” little markets, guest chef pop-ups, and more. Check their Facebook and Instagram for more information.

Safe Storage Baja is now open at the south Cerritos entrance with 10 x 10 and 10 x 20 units. Their storage includes discounted airport transportation with Todos Santos Private Transportation, and 3-point security including 24-hour cameras, on-site security guard, and fully gated/walled property.

Tu Casa Concierge Property Management Service offers security, maintenance, and property management needs in the Cerritos area.

Valma Chocolate are handmade, luxury chocolates, truffles, and ganache filled tarts. You can find them in Bésame Mucho Bazaar, Pura Vida, Qué Rico Foods, and Kalma flower shop, or place a direct order.

Miguel’s Restaurant has new hours this season. They are open Tuesday through Sunday, noon to 9 pm, closed Monday.

The 10th annual Todos Santos Writers Workshop (TSWW) takes place January 28 – February 8th this year. See their ad and our events column for more information.

Artist Anne Hebebrand will be holding Cold Wax technique workshops in January and March at the Barro Sur Studio in Todos Santos. Look for more information in our events column as well.

We will see you next with our Winter 2023 issue. The deadline is January 10.

Holiday / Navidad 2022/23 issue deadline

Journal del Pacifico Fall 2022 cover by Kate TurningHoliday / Navidad 2022/2023 Deadline / Fecha Limite – November 10 /
10 de Noviembre

Texto en Español abajo

Thank you for all your compliments on our Holiday / Navidad 2022/2023 issue with another stunning cover by photographer Kate Turning. Kate’s Day of the Dead cover features model Jenny Armit as the rider, with makeup by Ximena Bundia of XBMakeup and wardrobe by Gladis Martinez Gladis Martinez.


We at Journal del Pacifico, now in our twelfth season, continue our mission to support local businesses and promote our beautiful peninsula.

Following are the closing dates for the 2022/2023 season. Contact us for ad space availability, prices, and sizes.

Don’t wait! Contact us to participate in the upcoming Holiday / Navidad 2022/2023 issue that covers mid-December through the end of January 2023. We continue to publish beautiful artwork, stunning photography, exclusive stories, and profiles. As always, it is the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Holiday / Navidad mid-December 2022 / January 2023
Issue closing date: November 10, 2022
Winter / Invierno February / March 2023
Issue closing date: January 10, 2023
Spring / Primavera April / May 2023
Issue closing date: March 10, 2023
Summer / Verano June through September 2023
Issue closing date: May 10, 2023

Prices do not include 16% IVA.

10% extra charge for special placement.

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo and Los Barriles. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers: Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to:


We look forward to talking to you about this special issue in the coming week!


Holiday / Navidad 2022/2023 Deadline / Fecha Limite – November 10 /
10 de Noviembre

Muchas gracias a todos por sus comentarios positivos sobre nuestra edición de Otoño 2022, con otra espectacular portada de la fotógrafa Kate Turning. Su portada de Día de Muertos incorpora el modelaje de Jenny Armit como la jinete con el maquillaje de Ximena Buendía de XBMakeup y el vestuario de Gladis Martinez.

En el Journal del Pacífico, revista que va en su decimosegundo año de publicación continua, seguimos firmes en nuestra misión de apoyar a los negocios locales y promover nuestra hermosa península.

A continuación, las fechas límite de entrega para la temporada 2022-23. Por favor envíanos un mensaje para consultar disponibilidad, precios y tamaños.

¡No esperes! Contáctanos hoy mismo para participar en nuestra siguiente edición de Navidad 2022/2023, que abarca de mediados de diciembre a fines de enero de 2023. Continuamos publicando bellas obras de arte, fotografía impactante, artículos exclusivos y perfiles de personajes locales. Como siempre, el contenido es el que convierte a nuestra publicación en un valioso recurso para los visitantes y residentes que desean conocer las cualidades especiales que hacen de Baja California Sur un lugar excelente para vivir y mágico para visitar.

Holiday / Navidad Diciembre 2022 / Enero 2023
Fecha de cierre: 10 de Noviembre 2022
Winter / Invierno Febrero / Marzo 2023
Fecha de cierre: 10 de Enero 2023
Spring / Primavera Abril / Mayo 2023
Fecha de cierre: 10 de Marzo 2023
Summer / Verano Junio hasta Octubre 2023
Fecha de cierre: 10 de Mayo 2023

Los precios de estos anuncios no incluyen IVA ni cargos por ubicación especial en la página.

10% de aumento para la colocación especial.

Cada edición del Journal del Pacifico, la Revista de Baja California Sur, alcanza 50,000 clientes, nuevos y ya existentes. 10,000 copias se distribuyen en La Paz, Todos Santos, San José del Cabo, El Corredor, Loreto, El Triunfo y Los Barriles. Locales y visitantes esperan cada edición para llevársela a casa, compartir con amigos, y visitarnos en línea; en días inmediatos después del Huracán Odile la página del JDP en Facebook fue el sitio de búsqueda de información y actualizaciones. Esta edición de Colección, tendrá una vida de 12 meses en aparador, que los lectores utilizarán como referencia durante todo el año.

Nuestros lectores: lectores captados: 50,000 (basado en 5 lectores por copia).

Masculino/Femenino: 41%/59%, edades 25 a 65+

Americanos, Canadienses, visitantes internacionales y residentes-

Clase Media/Alta residentes Mexicanos en  La Paz, Todos Santos y Los Cabos.
Nuestro sitio/Blog presenta información de area, eventos, artículos y mapas, más versiones de PDF para bajar de cada edición para sus clientes, amigos y familia para leerlo dondequiera que estén en el mundo.

Reserve su espacio, comparta las noticias de su negocio, eventos y mande sus anuncios a:



Fall 2022

Journal del Pacifico Fall 2022 cover by Kate TurningWe are excited to be back for our 12th season with yet another stunning cover by photographer Kate Turning. Kate’s Day of the Dead cover features model Jenny Armit as the rider, with makeup by Ximena Bundia of XBMakeup and wardrobe by Gladis Martinez Gladis Martinez. You will find more of Kate’s images throughout this issue.

The famous GastroVino Food and Wine Festival is back! This year there are two nights of GastroTour and the main festival will be hosted at a new location, Jazamango. See our feature in this issue to read more about this popular event which takes place November 10 – 13.

Festival de Cine Todos SantosThe 18th annual Festival de Cine Todos Santos (FCTS) celebrates the best in Latin films and runs November 3 – 8, 2022. The FCTS will be the biggest to date, with exclusive Latin American premieres, Cuban cinema, special guests, and a huge celebration. See our article for more information about the festival and its founder, Sylvia Perel.

Have you noticed the increasing number of murals throughout Todos Santos and el Pescadero? In this issue, Lisa Demoney explores the many murals around town that bring history to life and make it fun to learn about our pueblo. Mike Brinkman supplied the photos.

This issue includes a part of La Paz history. Bryan Jáuregui, of Todos Santos Eco Adventures, sits down with one of the most beloved and enduring icons of La Paz, La Vaquita del Arámburo.

Also in this issue, Deborah Wallendorf of The Wallendorf Collection takes us on a scenic tour of upscale real estate within the natural beauty of Todos Santos and El Pescadero.

Start your day with a cup of premium Mexican coffee from Café La Perla in Plaza Amigos. Tacoteca, also in Plaza Amigos, takes tacos to the next level with regional and seasonal specials and there is always a special on Taco Thursday!

Finn Real Estate Group was founded in the Los Cabos area in 1991. Their promise to their clients is to be focused, to deliver excellent service, and earn your trust and loyalty. Team members have expanded to include Carey Brown in Cerritos; see her new listing in this issue.

Desert Fox Vintage Baja makes handmade vintage, sustainable fashion. They create new clothing by “upcycling” already manufactured garments with some imagination, using many different fabrics including organic linen, cotton, Indian block print, and more. Visit their shop in the white building on calle Hildago and Juárez in Todos Santos.

Lotus Group have been providing whole home water filtration systems in La Paz for decades. Their compact, multi-functional water filtration system was developed specifically for processing raw waters or waters partially treated by municipal operations in BCS. See their ad for more information.

If you seek a meaningful and memorable experience, Baja Malas leads Mala Making & Art Meditation workshops at various, inspiring locations in Todos Santos, el Pescadero, Cabo San Lucas, San Jose del Cabo and La Ventana. Each unique workshop offers an opportunity to learn about meditation malas and create your own 108 bead mala necklace infused with your personal intentions and energy. Visit their website for more information.
Yoga with Lisa offers yoga classes for healthy ageing at Cuatro Vientos in Todos Santos. All shapes, sizes, ages, and abilities are welcome. You can also contact her for individual and private lessons.

The 10th annual Todos Santos Writers Workshop (TSWW) takes place January 28 – February 8th this year. See their ad and our events column for more information.

Artist Anne Hebebrand will be holding Cold Wax technique workshops in January and March at the Barro Sur Studio in Todos Santos. Look for more information in our events column as well.

We will see you next with our Holiday issue. The deadline is November 10.