On the Cover Spring / Primavera 2023

Journal del Pacfico Spring 2023 cover by Wendy Fitz

Journal del Pacfico Spring 2023 cover by Wendy Fitz

Wendy Bethia Fitz

Español abajo

My infatuation with images started in my childhood watching old films my father had taken while living in China before I was born. It’s of some note that my great, great grandfather Henry Fitz Jr. studied with Daguerre and took one of the first, if not the first, daguerreotypes in America, making him a pioneer in the era of photography in America. Also, a telescope maker, he helped develop what would become the first patented camera in America. We always had cameras around while I was growing up.

Wendy Fitz, self portrait, Baja 1979

Wendy Fitz, self portrait, Baja 1979

I didn’t really have a camera of my own until my 20s. My boyfriend at that time, John Kiewit, gave me an old Minolta that he had lying around amongst his many cameras. We rode around in a VW bus and shot any and everything. I grew up chasing beautiful light and images that were, and still are, everywhere I look.

I studied photography with Art Rogers. His continued work chronicling the history and beauty of West Marin County in California is stunning. Through my classes with Art, I was introduced to the Dark Room, a wonderful haven for photographers in San Rafael, California. I first dug into Baja California on trips led by Orrin Moon the owner of the Dark Room.

I’m inspired every day by what’s in front of my eyes–a gift I never take for granted. I’ve been wandering the pathways and beaches of Todos Santos for over 30 years collecting images given up to me by the extraordinary light.

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Wendy Bethia Fitz

Traducido por Francesca Magallon

Mi infatuación por las imágenes comenzó en mi infancia, viendo filmes viejos que mi padre había tomado mientras vivía en China antes de que yo naciera. Es de notarse que mi tatarabuelo Henry Fitz Jr. estudió con Daguerre y tomó uno de los primeros, sino es que el primer daguerrotipo en América, haciéndolo un pionero en la era de la fotografía en EUA. También un fabricante de telescopios, el ayudó a desarrollar lo que se convertiría en la primera cámara patentada en América. Siempre había cámaras a nuestro alrededor cuando yo crecí.

En realidad, yo no tuve una cámara propia hasta que entré a mis veintes. Mi novio de esa época, John Kiewit, me regaló una Minolta vieja que tenía arrumbada entre sus varias cámaras. Nos movíamos en una combi VW y tomábamos fotos “de todo y nada.” Crecí persiguiendo la hermosa luz e imágenes que estaban, y siguen estando, en todos lados hacia donde dirijo mi mirada.

Estudié fotografía con Art Rogers. Su continuo trabajo documentando cronológicamente la historia y la belleza del oeste del Condado Marin en California, es impresionante. Por medio de mis clases con Art, llegué a conocer el laboratorio fotográfico llamado el “Cuarto Oscuro,” un refugio maravilloso para los fotógrafos en San Rafael, California. Por primera vez empecé a mostrar interés e investigar acerca de Baja California, debido a los viajes guiados por el dueño del Cuarto Oscuro, Orrin Moon.

Diariamente me inspira lo que tengo frente a mis ojos, un regalo que nunca doy por sentado. He deambulado por los caminos y playas de Todos Santos por más de 30 años, recolectando imágenes, que la extraordinaria luz me ha otorgado.

Summer 2022 issue deadline

Summer 2022 Journal del Pacifico cover by Jill Logan

Summer 2022 Journal del Pacifico cover by Jill Logan

We received so many compliments on our Spring / Primavera 2022 issue with the stunning cover by artist Jill Logan.

Baja California Sur continues to open up, welcome visitors, and proceed with a thoughtful plan for supporting our tourism economy. We look forward to returning popular events and many changes in Todos Santos, el Pescadero, La Paz, Los Cabos, Loreto, and all of BCS.

We at Journal del Pacifico, in our eleventh season, continue in our mission to support local businesses and promote our beautiful peninsula.

 Don’t wait! Contact us today to participate in the upcoming Summer / Verano 2022 issue that covers June through September 2022. Contact us for ad space availability, prices, and sizes. We’ll have more beautiful artwork, stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Summer / Verano 2022 June through September 2022
Issue closing date: May 10, 2022

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo and Los Barriles. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers: Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog journaldelpacifico.com features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to: info@journaldelpacifico.com

Winter 2021

Journal del Pacifico winter 2021 cover by Kaia ThomsonWelcome to our first Journal del Pacifico of 2021. We are excited about this issue and the great stories and photos and hope that you enjoy them!

Area businesses are working hard to stay open and keep both locals and visitors safe. Be aware that government mandated Covid-19 regulations change and posted business hours and availability as well.

Kaia Thomson of Todos Caballos provided our stunning Kestrel cover and her story and photos of the importance of getting out in nature and birding.

Bryan Jáuregui of Todos Santos Eco Adventures shares the story behind the headlines of a possible new whale species discovered here by Baja California Sur native, researcher Dr. Gustavo Cárdenas Hinojosa, with photos courtesy of the Sea Shepherd and CONANP.

Zocalo by LoveLeigh, Todos Santos, Baja, MexicoThe Todos Santos/Pescadero area has long been known for outdoor activities and art, but it is increasing being known for fashion. In this issue, we introduce you to Zócalo, a clothing store/collective that most importantly is a social enterprise, which focuses on local Mexican artisans and makers.

You can find more rare gems with a stroll through the historic district of Todos Santos: soft colored cottons from Oaxaca and Chiapas, and hand tooled leather at Étnica; carefully curated items from around the world at Nomad Chic (see our story in the Holiday/Navidad 2020/2021 issue); locally designed and made swimsuits, clothing, and jewelry at Ella Bella Boutique; and one-of-a-kind treasures at Bésame Mucho Bazaar.

Brian McGuffey Art is now open in Plaza Amigos with a carefully selected array of custom jewelry and clothing, and of course, Brian’s colorful and whimsical art.

ULULA is a mystical gypsy heart boutique, specializing in magic and selling a curated offering of creations, clothing, and supplies. Everything is specifically and specially selected by Stephanie Penilla and Jessica Chappell for either its amazing story, native roots, magical power, or local beauty. Once you’ve visited, you will be called back for more magic.

Casa de Todos is a beautiful, open space furniture gallery on the otro lado of Todos Santos representing creative Mexican artists and sustainable vegetarian food to go.

Ernesto Vinatier, of Los Torotes in the Las Tunas area, is a Mexican architect specialized in urban planning and is passionate about sustainable architecture—energy efficiency, and high-performance buildings. His current focus is touristic urban planning and minimizing its pressures on the communities and natural environment.

Todos Santos Surf Shop / Explora Baja offers “Personalized Adventures by the Sea” including sport fishing, surf lessons, cliff hikes, whale watching, snorkeling with whale sharks and sea lions, Espíritu Santo island day trips, and La Paz city and beach tours. All activities are at a maximum of 30% capacity.

West Side Surf School, located at Cerritos beach, is a family owned and locally run business, founded by Heli “Tacho” Campos. They offer individual or group lessons for beginners, and surf coaches for surfers looking to improve their technique. Surf guides are also available for those looking to discover local breaks.

The 2021 Todos Santos Writers Workshop is virtual this year. They have commissioned a series of short videos, called “Video Salsa,” produced by Sarah Teale and shot and edited by Ricardo Madrazo. These videos will be posted daily and are intended to give workshop attendees a connection to Todos Santos. The videos are magnificent portrayals of life and culture in Todos Santos from an insider’s point of view, created for no commercial purpose and with no social agenda. Ricardo’s videography is gorgeous and the characters we see are authentic Todos Santos people who add something creative to life in the Pueblo Mágico. Click here to see these videos.

The dates have changed on Galeria Militar’s show Quien Calla, Otorga / Silence is Consent. You can still see it through February 23.

We’ll be back with our Spring/Primavera 2021 issue. Deadline is March 10.

Navidad 2020

Journal del Pacifico Fall 2020 cover by Kate TurningThank you for all the compliments on our Fall 2020 issue with the fabulous Day of the Dead cover by Kate Turning.

This issue, we are pleased to feature a piece from artist/photographer Emanuela Gardner’s Fantasia collection to adorn our Navidad cover. You can see more of her fun and whimsical photographs throughout the issue and at Galería de Todos Santos.

Bryan Jáuregui of Todos Santos Eco Adventures tells the fascinating story of the Juan Cuevas family that has made their home on Isla El Partido in the Sea of Cortez since 1923.

The Loft@Nomad ChicThe Loft @ Nomad Chic is a new private event  space that is a welcome refuge for those seeking inspiring experiences while staying safe this season. See the article in this issue and our events listings for all the sensational shows taking place in person and online.

Zócalo by LOVELeigh is excited to be opening, this December, a second location in Todos Santos, on the corner of Topete and Benito Juárez in the Plaza Antigua. Zócalo is an ethical artist collective with artists and brands from México and beyond. A portion of every sale is contributed to three local charities (dog rescue, recycling center, and a children’s not-for-profit). You can still find their fashions at the Pescadero location next to Baja Beans (formerly LOVELeigh Designs).

Madre Santa Panadería is a small Todos Santos family business that was born in the middle of the global pandemic. They offer freshly prepared handmade bread, desserts, and cakes that are fashioned by merging basic and modern techniques. These methods reflect the passion, care, and experience that create delicious and memorable flavors. Madre Santa Panadería unites tradition with the tastes and desires of today’s Todosanteños.

Hacienda Sydney is a luxurious beachfront estate located in the Las Tunas area of Todos Santos. This unique location would be ideal for a boutique hotel, corporate retreat, or one-acre family compound. See their ad for more information.

Ellen Waterston’s Writing Ranch (www.writingranch.com) and Serendipity hotel have teamed up to offer a COVID-safe environment for the eleventh annual “Writing Down the Baja” creative writing retreat–NEW DATES June 26 – July 4, 2021. See our article for more information.

In spite of the Coronavirus pandemic, the Padrino Children’s Foundation continues to grow and serve the children of Todos Santos and the surrounding areas. They welcome pediatrician Dra. Mitzy Cervantes Malagón from Mexico City to their staff in December. Dra. Cervantes Malagón will be the first resident pediatrician in Todos Santos. Jessica L. Avila Franco will also be joining as the second staff psychologist. In addition, Todos Santos community member Adali Parks has been added as a member of the Board of Directors.
The Padrino Children’s Foundation has initiated a new collaboration with the Centro de Salud—the Early Stimulation program for new mothers and their babies—which is designed to support optimal neurodevelopment and identify medical issues early in life, when they are most treatable. For more information or to support the programs, visit
www.padrinocf.org or call 612-145-0506.

Looking for garage doors, windows, doors, and hurricane protection for your home? With Pacific Door’s wide variety of professional brand partners, you’ll find the perfect complement to your home. See their ad for more information.

Have you tried Valma Chocolates? Her handmade chocolates are created from 70% dark organic bean to bar made by solar energy and love. To order for you holiday pleasure, see the Valma Shakti ad.

Baja Mandala and Sueño Tropical have teamed up to offer their certified organic produce, essential oils, chocolates, and handmade personal products at the San José del Cabo Farmer’s market on Saturdays and the new Terra Santa Farmer’s market coming to Todos Santos in the La Cachora huertas on Sundays. They are also offering their farm harvest boxes begining in December and you can contact them for group farm tours too!

La Esquina Café is open on the otro lado of Todos Santos with new hours, offering the same good food and good times. Their popular local’s market is happening every Wednesday and they’ve added Saturday movie nights under the stars.

Kilometro del Jugete is your opportunity to help bring a smile to a child’s face this holiday season. Amamos Nuestro Pueblo is an organization with a focus to help the most vulnerable in our community. President Rouss Ramírez of Bésame Mucho Bazaar, believes in helping others and strengthening Mexican traditions in Todos Santos. Their goal this holiday season is to bring toys and smiles to the children of the agricultural fields, including Melitón Albañez, where there are around 700 children, the vast majority between two and eight years old. Please donate toys, clothes, or other items in good condition. Drop off locations for donations in Todos Santos are at Bésame Mucho Bazaar, Hablando Mexicano, and Hotel Guaycura. In La Paz, in Bisuteria Valentina’s, (calle Agustin Olachea and Tijeretas, local 4), and in Cabo at LocoMotion on Blvd. Paseo de la Marina 181, local 3. For more information, visit: https://www.facebook.com/FiestaDiaDeMuertos

Lic. Norberto López Aguirre is a certified English to Spanish and Spanish to English translator. See his ad for contact information for all your translation needs.

We wish you a safe and happy holiday season! We’ll see you with our Winter 2021 issue. Deadline is January 9, 2021.