On the Cover Spring / Primavera 2023

Journal del Pacfico Spring 2023 cover by Wendy Fitz

Journal del Pacfico Spring 2023 cover by Wendy Fitz

Wendy Bethia Fitz

Español abajo

My infatuation with images started in my childhood watching old films my father had taken while living in China before I was born. It’s of some note that my great, great grandfather Henry Fitz Jr. studied with Daguerre and took one of the first, if not the first, daguerreotypes in America, making him a pioneer in the era of photography in America. Also, a telescope maker, he helped develop what would become the first patented camera in America. We always had cameras around while I was growing up.

Wendy Fitz, self portrait, Baja 1979

Wendy Fitz, self portrait, Baja 1979

I didn’t really have a camera of my own until my 20s. My boyfriend at that time, John Kiewit, gave me an old Minolta that he had lying around amongst his many cameras. We rode around in a VW bus and shot any and everything. I grew up chasing beautiful light and images that were, and still are, everywhere I look.

I studied photography with Art Rogers. His continued work chronicling the history and beauty of West Marin County in California is stunning. Through my classes with Art, I was introduced to the Dark Room, a wonderful haven for photographers in San Rafael, California. I first dug into Baja California on trips led by Orrin Moon the owner of the Dark Room.

I’m inspired every day by what’s in front of my eyes–a gift I never take for granted. I’ve been wandering the pathways and beaches of Todos Santos for over 30 years collecting images given up to me by the extraordinary light.

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Wendy Bethia Fitz

Traducido por Francesca Magallon

Mi infatuación por las imágenes comenzó en mi infancia, viendo filmes viejos que mi padre había tomado mientras vivía en China antes de que yo naciera. Es de notarse que mi tatarabuelo Henry Fitz Jr. estudió con Daguerre y tomó uno de los primeros, sino es que el primer daguerrotipo en América, haciéndolo un pionero en la era de la fotografía en EUA. También un fabricante de telescopios, el ayudó a desarrollar lo que se convertiría en la primera cámara patentada en América. Siempre había cámaras a nuestro alrededor cuando yo crecí.

En realidad, yo no tuve una cámara propia hasta que entré a mis veintes. Mi novio de esa época, John Kiewit, me regaló una Minolta vieja que tenía arrumbada entre sus varias cámaras. Nos movíamos en una combi VW y tomábamos fotos “de todo y nada.” Crecí persiguiendo la hermosa luz e imágenes que estaban, y siguen estando, en todos lados hacia donde dirijo mi mirada.

Estudié fotografía con Art Rogers. Su continuo trabajo documentando cronológicamente la historia y la belleza del oeste del Condado Marin en California, es impresionante. Por medio de mis clases con Art, llegué a conocer el laboratorio fotográfico llamado el “Cuarto Oscuro,” un refugio maravilloso para los fotógrafos en San Rafael, California. Por primera vez empecé a mostrar interés e investigar acerca de Baja California, debido a los viajes guiados por el dueño del Cuarto Oscuro, Orrin Moon.

Diariamente me inspira lo que tengo frente a mis ojos, un regalo que nunca doy por sentado. He deambulado por los caminos y playas de Todos Santos por más de 30 años, recolectando imágenes, que la extraordinaria luz me ha otorgado.

Winter 2023

Journal del Pacifico Holiday 2022/2023 cover by Ezra KatzThank you for all your compliments on our Holiday / Navidad 2022/2023 issue with cover by artist Ezra Katz. Local photographer Liz Icedo shared her beautiful Baja sunset photo for our Winter / Invierno 2023 cover.

In this issue, Bryan Jáuregui of Todos Santos Eco Adventures tells of the new Cowboy Museum in El Triunfo, that chronicles the 300-year-old story of the families, traditions, skills, and tools that bind the Californias of Mexico and the United States.

Bryan also shares with us how Zero Waste Hotels, like Hotel Desierto Azul in the Las Tunas Journal del Pacifico Winter 2023 cover by Liz Icedoarea of Todos Santos, are working to make a minimum impact on our precious environment.

Nancy Naigle informs us of the impressive gains that the Padrinos Children’s Foundation has made over the past seven years and their exciting plans for the future.

Ivonne Benítez, of Hablando Mexicano, tells the inspirational story of how owner Alan Becerril has created his restaurant and now Hotel Gallo Azul businesses. Alan has been a well-known figure in the Todos Santos community since 2005, and Gallo Azul Pizza Bar has been a popular spot since it first opened in 2014.

Have you tried the gourmet tacos at Tacoteca in Plaza Amigos in Todos Santos yet? Their fresh, daily specials include duck confit, top sirloin, pork carnitas, portabella mushroom, and more. Every Thursday is Taco Thursday with live music in the evening.

Happy 10th year anniversary to Étnica in Todos Santos! Their two locations, Étnica and Étnica Dos, have the finest Mexican handmade women’s and men’s fashions, leather goods, and home furnishings.

Amanda Reta tells the tale of Practical Magic: how this pueblo mágico is magical in the enchanted sense of the word. This tiny international melting pot has residents from all over the world, and yet you don’t just end up here. And how three women––a tarot card reader, a ritual teacher, and a breathwork practitioner––help us mortals tune into something bigger than ourselves while remaining in the awe-inspiring now.

Galería Logan is hosting a reception for artist Lee Mothes on February 11th. View his newest paintings and drawings of ocean surf, meet the artist, and enjoy wine and snacks.

The luck of the Irish is with you on March 17th. Shut Up Frank’s in Todos Santos will be celebrating their 28th annual Lucky St. Paty’s Day with Frank’s special homemade corned beef. And Shaka’s in Cerritos will be hosting their Shamrock Shindig benefiting the Pescadero Food Bank and Grupo Madre Teresa.

Galería Enrique Guerrero represents a group of young artists who are part of the emerging scene and explore all the visual arts disciplines such as painting, sculpture, photography, video, installation and digital media, with a contemporary vision and self-sustainable proposals. The gallery offers them a space of freedom in which they can exhibit their artistic creation, in addition to spreading their work nationally and internationally. Their newest location is on the otro lado of Todos Santos, next to Pinos Mercado and Pacifica Fish Market.

Contigo Cerritos is the perfect balance of home and hospitality. The intimate community of boutique casitas was designed by international award-winning Sanzpont Arquitectura based in Barcelona, Cancun, and Chicago, and features an international design aesthetic with an authentic local touch. As much as possible all materials and craftsmen are sourced in Mexico, as are the interior design touches. With a passion for sustainability, the layout of the casitas was based on a solar study to minimize direct sun exposure to interiors, to maximize efficiencies, and to preserve the view from the road above, so that hikers and bikers can continue to enjoy the ocean views. The casitas are built with sustainable features such as grey water recycling, partial green roofs, and renewable backup power.

In addition to their popular Las Tunas location, Shakti Bowl has a new healthy restaurant at El Merkado in San José del Cabo.

New World Organics Baja produces non-toxic and organic pest control, cleaners, sanitizer, mosquito repellant, and plant fertilizers. Their products are available in various locations in Todos Santos, Pescadero, Cabo San Lucas, La Paz and now on Mercado Libre.

The Palapa Society of Todos Santos is holding a masquerade ball on April 1st. Masquerade masks are encouraged, costumes are optional. Dinner included and beverages are available. See their website for more information.

We will see you with more exciting stories in our next issue, Spring / Primavera 2023. The deadline is March 10.

Summer 2022 issue deadline

Summer 2022 Journal del Pacifico cover by Jill Logan

Summer 2022 Journal del Pacifico cover by Jill Logan

We received so many compliments on our Spring / Primavera 2022 issue with the stunning cover by artist Jill Logan.

Baja California Sur continues to open up, welcome visitors, and proceed with a thoughtful plan for supporting our tourism economy. We look forward to returning popular events and many changes in Todos Santos, el Pescadero, La Paz, Los Cabos, Loreto, and all of BCS.

We at Journal del Pacifico, in our eleventh season, continue in our mission to support local businesses and promote our beautiful peninsula.

 Don’t wait! Contact us today to participate in the upcoming Summer / Verano 2022 issue that covers June through September 2022. Contact us for ad space availability, prices, and sizes. We’ll have more beautiful artwork, stunning photography, exclusive stories, profiles, and, as always, the features that make each issue a valuable resource to guide visitors and residents to the special qualities that make Baja California Sur a great place to live and a magical place to visit.

Summer / Verano 2022 June through September 2022
Issue closing date: May 10, 2022

Every issue of Journal del Pacifico, la Revista de Baja California Sur, reaches 50,000 new and returning clients. 10,000 copies are distributed in La Paz, Todos Santos, San José del Cabo, the corridor, Loreto, El Triunfo and Los Barriles. Locals and visitors look for every issue to take home, share with friends, and visit online.

Our Readers: Print Readership: 50,000 (based on 5 readers per copy)
Male/Female: 41%/59%, ages 25 to 65+
American, Canadian, and International visitors and residents.
Upper-middle-class Mexican residents in La Paz, Todos Santos, and Los Cabos.

Our website/blog journaldelpacifico.com features area information, events, articles, and maps, plus downloadable PDF versions of every issue for your clients, friends and family to read wherever they are in the world.

Reserve your space, share your business news, events and send your ads to: info@journaldelpacifico.com

Winter 2021

Journal del Pacifico winter 2021 cover by Kaia ThomsonWelcome to our first Journal del Pacifico of 2021. We are excited about this issue and the great stories and photos and hope that you enjoy them!

Area businesses are working hard to stay open and keep both locals and visitors safe. Be aware that government mandated Covid-19 regulations change and posted business hours and availability as well.

Kaia Thomson of Todos Caballos provided our stunning Kestrel cover and her story and photos of the importance of getting out in nature and birding.

Bryan Jáuregui of Todos Santos Eco Adventures shares the story behind the headlines of a possible new whale species discovered here by Baja California Sur native, researcher Dr. Gustavo Cárdenas Hinojosa, with photos courtesy of the Sea Shepherd and CONANP.

Zocalo by LoveLeigh, Todos Santos, Baja, MexicoThe Todos Santos/Pescadero area has long been known for outdoor activities and art, but it is increasing being known for fashion. In this issue, we introduce you to Zócalo, a clothing store/collective that most importantly is a social enterprise, which focuses on local Mexican artisans and makers.

You can find more rare gems with a stroll through the historic district of Todos Santos: soft colored cottons from Oaxaca and Chiapas, and hand tooled leather at Étnica; carefully curated items from around the world at Nomad Chic (see our story in the Holiday/Navidad 2020/2021 issue); locally designed and made swimsuits, clothing, and jewelry at Ella Bella Boutique; and one-of-a-kind treasures at Bésame Mucho Bazaar.

Brian McGuffey Art is now open in Plaza Amigos with a carefully selected array of custom jewelry and clothing, and of course, Brian’s colorful and whimsical art.

ULULA is a mystical gypsy heart boutique, specializing in magic and selling a curated offering of creations, clothing, and supplies. Everything is specifically and specially selected by Stephanie Penilla and Jessica Chappell for either its amazing story, native roots, magical power, or local beauty. Once you’ve visited, you will be called back for more magic.

Casa de Todos is a beautiful, open space furniture gallery on the otro lado of Todos Santos representing creative Mexican artists and sustainable vegetarian food to go.

Ernesto Vinatier, of Los Torotes in the Las Tunas area, is a Mexican architect specialized in urban planning and is passionate about sustainable architecture—energy efficiency, and high-performance buildings. His current focus is touristic urban planning and minimizing its pressures on the communities and natural environment.

Todos Santos Surf Shop / Explora Baja offers “Personalized Adventures by the Sea” including sport fishing, surf lessons, cliff hikes, whale watching, snorkeling with whale sharks and sea lions, Espíritu Santo island day trips, and La Paz city and beach tours. All activities are at a maximum of 30% capacity.

West Side Surf School, located at Cerritos beach, is a family owned and locally run business, founded by Heli “Tacho” Campos. They offer individual or group lessons for beginners, and surf coaches for surfers looking to improve their technique. Surf guides are also available for those looking to discover local breaks.

The 2021 Todos Santos Writers Workshop is virtual this year. They have commissioned a series of short videos, called “Video Salsa,” produced by Sarah Teale and shot and edited by Ricardo Madrazo. These videos will be posted daily and are intended to give workshop attendees a connection to Todos Santos. The videos are magnificent portrayals of life and culture in Todos Santos from an insider’s point of view, created for no commercial purpose and with no social agenda. Ricardo’s videography is gorgeous and the characters we see are authentic Todos Santos people who add something creative to life in the Pueblo Mágico. Click here to see these videos.

The dates have changed on Galeria Militar’s show Quien Calla, Otorga / Silence is Consent. You can still see it through February 23.

We’ll be back with our Spring/Primavera 2021 issue. Deadline is March 10.